Dianne Kelley β€” Free Business Value Scorecard for Owners
β—† Free Business Value Scorecard

Discover How Established Business Owners With $3M–$10M in Revenue Are Cashing Out Smart β€” And Building a TAX-SMART Exit Plan That Unlocks Retirement Income, Leverage, and a Clean Exit on Their Terms

Your business is likely your largest asset β€” the one that will help fund your retirement. Our Business Value & Exit Planning Process starts with one number you can trust, then connects it to a coordinated plan β€” so you grow, leverage, transition, or sell from knowledge, with your retirement income secured and your family protected.

A large share of your net worth is likely tied up in your business β€” yet many owners have never had it professionally valued, or don't know what actually drives that value.

Request Your Business Value Scorecard
Why This Exists

Most Owners Can't Confidently Answer One Question: What's It Worth?

01

Never Professionally Valued

Most owners have never had their business professionally valued β€” so major decisions get made without knowing the value of their biggest asset.

02

Value Changes Everything

Retirement, succession, taxes, financing, key-employee retention, estate planning β€” without a current number, each one rests on assumptions instead of facts.

03

Your Advisors Work Independently

Your CPA focuses on taxes, your attorney on legal, your banker on financing, your advisor on your portfolio. Very few connect how your business value ties them all together. That's where we come in.

Knowing your number isn't just for selling β€” it's the *foundation for every confident financial decision* you make.

What You'll Walk Away With

Turn a Clear Valuation Into Clarity, Leverage, and Options

Concrete deliverables you keep β€” not a sales pitch.

πŸ“Š

Your Company's Market Value

A current, defendable estimate of what your business is worth in today's market β€” using the Value Builder System.

🧭

The 8 Factors Driving It

The eight drivers moving that number β€” measured and prioritized, so you know exactly what raises or lowers your value.

πŸ”‘

Ways to Increase Value

Concrete opportunities to raise what the company is worth β€” useful whether you grow, borrow, transition, or sell.

πŸŒ…

Fit With Your Retirement

How your business fits your personal retirement plan β€” plus a roadmap for protecting and eventually transitioning it.

$3M–$10MRevenue Range We Serve

Established owners with roughly $600K–$2.5M EBITDA and much of their net worth tied up in the business.

8 DriversValue Builder System

The eight drivers that determine what your company is worth β€” measured, prioritized, and improved.

Your CallGrow Β· Leverage Β· Transition Β· Sell

A clear number opens every option β€” and you decide which one is right.

Decide With Confidence

Imagine Making Every Major Business Decision With Confidence

Grow or Acquire

Know exactly how expansion or an acquisition moves your value β€” before you commit the capital.

Borrow or Reward Key People

Use your value to secure financing on better terms, or design retention that keeps your best people β€” from a position of knowledge.

Transition or Sell

Hand the business to family, a key employee, or a buyer β€” and understand what each path means for you and your family.

Whether you grow, acquire, borrow, reward key employees, transition to family, or prepare for a sale β€” *you'll know how each decision affects the value of your business, and your personal financial future.*

Is This Right For You?

Who This Is Built For

🏒

Founders & CEOs (52–67)

Owners of a stable, well-known company who want clarity on what they've built and what it can do for them.

πŸ’Ό

$3M–$10M in Revenue

Roughly $600K–$2.5M EBITDA, with much of your net worth still tied up in the business.

🧩

Weighing Your Options

Thinking about growth, financing, rewarding key people, family transition, or a future sale β€” and want the numbers before you choose.

🧭

Ready for a Real Plan

Decisive once you trust the process; you want numbers you can defend and a coordinated team β€” not guesswork.

Not the right fit if

This isn't for early-stage owners with no real enterprise value yet, or owners who already have a current valuation tied to a clear, coordinated financial plan.

Our Process

Our Business Value & Exit Planning Process

A practical 7-step process that turns a clear valuation into a coordinated financial plan β€” so you can act on your options with confidence while still running the business.

7-Step Blueprint

Your Value, Clarified and Put to Work

From assessments and a defendable valuation to leverage, succession, and team coordination, every step is built to raise value, connect it to your personal finances, and open your options.

Request Your Business Value Scorecard
  • β—†
    1 Β· Assessments & Baseline
    Three Value Builder assessments (PreScore, Freedom Score, Personal Value) plus a financial snapshot to see the full picture fast.
  • β—†
    2 Β· Goals & Lifestyle Targets
    Define what you want the business to do for you β€” growth, income, leverage, family transition, or a future sale.
  • β—†
    3 Β· 90-Day Action Plan
    Turn the gaps into a focused first sprint with owners, deadlines, and weekly priorities.
  • β—†
    4 Β· Value Builder Upgrades
    Work the 8 value drivers to raise what the company is worth and make it less owner-dependent β€” useful whether you grow, borrow, or sell.
  • β—†
    5 Β· Tax-Smart Wealth Plan
    Connect business value to your personal finances, with tax-smart moves for income, financing, transition, or proceeds.
  • β—†
    6 Β· Succession & Fairness Map
    If a family or key-employee transition is on the table, design the path while protecting non-active children and cash flow.
  • β—†
    7 Β· Team Coordination & Execution
    Quarterback your CPA, attorney, banker, FA, and insurance on one plan with quarterly reviews.
How It Works
1

Get Your Scorecard

Answer a few quick questions to get your free Business Value Scorecard.

2

See Your Results

See your valuation range and where value is leaking or hiding.

3

Book Your Clarity Call

Grab a time to review your number and get a prioritized, tax-smart roadmap tied to your goals.

4

Act With a Quarterback

Move on your options with a coordinated team and quarterly reviews.

Why Owners Trust Dianne

Experience Behind Your Number

30+ Years With Owners

More than three decades advising business owners β€” and an owner herself β€” so the guidance is grounded in real experience.

Independent, Not Captive

An independent advisor β€” not tied to one financial company β€” who works alongside your CPA, attorney, and banking professionals.

A Proven Method & National Resources

Uses the Value Builder System to measure and improve business value, backed by national resources through Valoram.

A representative example β€” not an actual client

One owner believed his company was worth over $8 million. After a professional valuation, he learned it was closer to $5.7 million β€” and understood exactly why. That clarity let him focus on improving the value drivers before beginning transition planning, working to raise the value of his business before exiting.

Take the First Step

Get Your Free Business Value Scorecard

Answer a few quick questions and get your Business Value Scorecard score in about 15 minutes β€” plus a free eBook, The 8 Key Drivers of Company Value, the moment you finish.

  • Your score across the drivers of company value β€” owner-dependence, the 8 value builders & financial fit
  • Where you stand today: a strong foundation, real gaps, or action needed now
  • Your biggest exposure β€” identify where value is leaking or hiding, and how owner-dependent the business still is
  • Your clearest next step toward the options your value opens β€” growth, leverage, transition, or sale
  • A free eBook the moment you finish β€” The 8 Key Drivers of Company Value β€” waiting on your results page to download and read before your call

πŸ“˜ Complete the scorecard and your score plus your free eBook appear instantly on the next page β€” no waiting on email.

Your information is 100% secure and confidential. We never sell or share your data.
Dianne Kelley
Your Specialist

Dianne Kelley

Certified Exit Planner (CEPA)

Dianne Kelley is a financial strategist with Valoram Solutions who helps established business owners turn uncertainty about valuation, taxes, and succession into a clear, tax-smart exit and retirement plan. With 30+ years working alongside business owners β€” and as an owner herself β€” she's known for quarterbacking the whole outcome, aligning your CPA, attorney, banker, and wealth advisor around one accountable strategy. Using the Value Builder System to quantify the eight drivers buyers actually pay for, she turns a defendable valuation into practical milestones β€” so you can grow, leverage, transition, or sell from knowledge, protect your family's fairness, and step into retirement with confidence.

Common questions

Frequently asked questions

Do I have to be planning to sell?+
Not at all. A valuation is for clarity first β€” it tells you what you've built and what it makes possible: growth, financing, rewarding key people, retirement income, family transition, or a future sale. Selling is just one option among many.
I already have advisors β€” why do I need this?+
Most owners do. The issue isn't whether you have people; it's whether anyone is connecting your business value to your personal financial picture, with one accountable plan.
How can knowing my value help me right now?+
A defendable number strengthens financing and lending conversations, informs whether to grow or hold, guides how you reward and retain key people, and makes your personal retirement and estate planning real instead of theoretical.
I'm too busy for a big project.+
That's exactly why we work in 90-day sprints β€” small, high-impact moves that create clarity and leverage instead of adding chaos.
Is this a pitch for a financial product?+
No. We start with a clarity call and assessments to establish your number and your options. Any strategy is built around your business, taxes, and family β€” never a cookie-cutter product.
What does the clarity call cost?+
The initial Business Value & Clarity Call is complimentary, with no obligation.
One Step Away

Know What Your Business Is Worth β€” and What It Can Do for You

Whether you want to grow it, leverage it, transition it, or one day sell, it starts with one clear number. In a single clarity call you'll see what matters most in the next 90 days β€” and the options your value opens up.

Request Your Business Value Scorecard

Only a limited number of new planning engagements open each month

United States
Β© 2026 Dianne Kelley. All rights reserved.

Valoram Solutions provides advisory services through licensed professionals. All figures, valuation ranges, and examples are illustrative, are not a guarantee of future results, and do not constitute financial, tax, or legal advice. Business valuation outcomes depend on market conditions, financing terms, and buyer diligence. Consult your CPA and attorney before acting. Investing involves risk, including the possible loss of principal; guarantees are subject to the claims-paying ability of the issuing insurance company.